As a multinational fast food restaurant franchise in over 100 countries with nearly 37,000 restaurants, the customer wanted to enable franchisees and restaurant operators to drive their own localized pricing campaigns. To do this, restaurant operators needed to be able to quickly update their menus and populate the latest menu simultaneously across all ordering channels. Reasons for a menu update can be manifold: the restaurant runs out of a food item, a restaurant wants to drop the price on a food item because of a local college football game, etc. Before the new system’s launch, updating and deploying a menu could take a full day, especially when thousands of restaurants were publishing simultaneously. For example, this bottleneck would be hit whenever a new food item was being launched nationwide, or a nationwide campaign was triggered.